Relative Insight is elated to have been named the eighth-fastest growing tech company in the north of England and Scotland at the prestigious Northern Tech...
Following his book ‘The Money Train’ winning the Business Book Awards’ Startup / Scaleup 2022 category, we spoke to David Pattison about the book, his...
Never before has there been a whole day dedicated to talking about text analytics - until now, and so we're delighted to announce that Text...
Knowing your competition in business is critical to success. After all, how can you expect to survive in an industry if you don’t understand who...
Do you really, I mean really, know what your audience wants? Consumer behavior and enhancing audience insights shouldn’t be a guessing game. The data sources...
The best ad campaigns have a certain je ne sais qoui – but what is that special, intangible quality? Let’s find out! All good things...
It’s 2024. I don’t need to convince you that social media marketing has value. I’m here to tell you how to find that value –...
Market research is the engine for brands to develop products and service that delight customers. But what is it? And how do you undertake it...
Here at Relative Insight, we pride ourselves on our ability to help brands find tone of voice and messaging that resonates with customers. Our technology...
Relative Insight has a central approach to understanding customers and audiences: text analytics powered by comparison. Our technology uses natural language processing to perform comparative...
In this digital age, it’s becoming increasingly important that brands tap into the sea of data and insights available online. As technology continues to advance,...
Relative Insight’s comparative approach to text analytics surfaces statistically significant differences and similarities between language sets. In doing so, our software directs your attention to...
Setting yourself up for success with Relative Insight is simple – all you need is good data, trained users and an open mind. At its core,...
A diverse BI toolkit is essential for agencies to fulfill their purpose. In using a variety of apps and SaaS platforms, agency teams can transform...
At Relative Insight, we’re in the world of linguistics. Our mission is to drive business value from language data, focusing particularly on consumer insights and...
ATTENTION: HR, People Teams, Recruiters. Have you ever wondered what really matters to your current or prospective employees? Perhaps you’re sitting on huge volumes of...
Depending on who you talk to, the cookie is either dying or dead already. These little bits of code which have, for years, been the...
When it comes to pitching for new business or prospects, agencies are usually pushed for time. The turnaround for RFPs is often only a matter...