By Zac Dhanoo, Commercial Associate
With 2021 being a quiet year for gaming, November looks to be shaping up as the standout month for the industry with two of the biggest first-person Shooters set to go head-to-head.
Sledgehammer Games’ Call of Duty: Vanguard releases on November 5 while DICE’s Battlefield 2042 releases exactly two weeks later on November 19. With the two games being backed by publishing juggernauts Activision and Electronic Arts respectively, the war for gamers’ interest, approval and more importantly dollars are already heating up.
Both franchises have their own sets of die-hard fans, yet reactions to their open beta’s have been polarizing. I wanted to dig a little deeper into how gamer perceptions surrounding Battlefield 2042 vs Call of Duty Vanguard have differed in the lead-up to their release.
Using Relative Insight’s comparative text analytics software I gathered social data from Twitter, and compared conversations relating to COD: Vanguard to conversations relating to Battlefield 2042, and here’s what I found:
Call of Duty: Vanguard
COD fans were able to access the game’s open beta from mid-September, but unfortunately, when I compared conversations to those about Battlefield, I noticed that issues pertaining to bugs and graphical issues were 3.4x more prevalent.
Gamers also often talked about their experiences where they encountered specific issues regarding audio and sound design. Complaints about the audio being muffled were 6.4x more prevalent in this data set, and I also saw higher volumes of discussion about the footsteps in the game being a major area in need of improvement.
Of course, the purpose of such open betas is to identify these technical issues, but Sledgehammer Games will nonetheless have quite a few issues to iron out before the the full release if they are to earn the approval of gamers worldwide.
More positively, the new zombie mode was met with optimism and praise, with fans describing it as fun as hell and “the only reason” they plan to purchase the game. Clearly, zombies will continue to be a major point of differentiation between the two franchises, with Battlefield more focused on grounded and realistic gameplay whereas COD focuses on outright fun.
Finally, conversations surrounding COD: Vanguard were 3.5x more likely to include concerns regarding cheating and hackers. Fans feel the game desperately needs a suitable anti-cheat system and with Sledgehammer games already announcing the game’s new Ricochet anti-cheat system in the wake of the open beta, fans are quietly optimistic this will “make COD enjoyable again“.
Lack of single-player campaign
Undoubtedly the focus for both franchises in the last few years has shifted towards multiplayer gameplay, yet some Battlefield fans are upset at the new title totally doing away with the game mode. Mentions of single player and no campaign were 12.4x more likely to occur. Some fans went as far to say that Vanguard offers superior value due to its inclusion of both single and multiplayer modes, and this could be an area where COD: Vanguard again differentiates itself.
Fans were excited to see the game’s graphics, describing them as beautiful, gorgeous and amazing. People talked about the set piece maps adding to the spectacle of playing online with friends, and how it will further add to the fully immersive experience of playing this game.
Finally, our comparison of Battlefield 2042 vs Call of Duty Vanguard gamer reactions showed that Battlefield fans were especially interested in the new dynamic weather and events feature within the game – with this topic arising 8.9x more often in these conversations than in the COD data set. Gamers talk about looking forward to experiencing the dynamic weather system within the game and talking about it as insane, stunning and terrifying.
This research on Battlefield 2042 vs Call of Duty Vanguard gamer reactions is only one of many ways you can use our comparative text analytics platform to track consumer perceptions over time and to conduct competitor analysis.
Analyzing consumer conversations is an important source of information for marketing, product development and organizations as a whole to better understand their customers’ needs, wants and expectations.