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Comparing social data with open-ended questionnaire results

As global lockdown restrictions began to ease in the summer of 2020, Formula 1 needed to start preparing for the times they could start to welcome audiences back to the track.

To understand how people felt about attending race weekends, F1 analysed fan conversations happening over time in forums, which they overlaid in Relative Insight’s platform with data generated from open-ended questionnaire responses.

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