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How do gen Zs talk about dating apps compared to millennials?

In order to inform marketing activity in the dating space, we took open-ended survey responses about the idea of dating apps, which we split by age, and then compared.

Our analysis revealed very distinct differences in the things that each set talked about, we noticed nuances in language prevalent in one set over the other, and a variety of themes unique to each age group.

These insights were used to shape a communications strategy for dating apps targeted at a very specific demographic.