Taking our name from Douglas Coupland’s 1991 book Generation X: Tales for an Accelerated Culture, there are around 13.9 million of us in the UK and...
Let me start by asking you a question: When making data-driven strategic business decisions, what data sources must you typically rely on? Revenue, churn rate,...
Great customer experience is essential for company growth. It leads to brand advocacy and loyalty – two customer behaviors that all brands strive for. Yet...
In my role at Relative Insight, I am lucky enough to speak to people working for agencies on a weekly basis, whether they’re big or...
Depending on who you talk to, the cookie is either dying or dead already. These little bits of code which have, for years, been the...
What you say doesn't really matter, what matters is the difference between what you say, and what someone else says. How do you pinpoint that...