F1 car

Analyzing fan reactions to Netflix’s F1: Drive to Survive

supreme shop sign

How to build a cult brand

Tracking reactions to the ABBA reunion we’ve all been waiting for

Are you cheugy? Analyzing what it means to be outdated

What makes an Agency of the Year? Analysing the work of Campaign’s winners

Analyzing TED Talks from thought leaders to understand happiness

Do accents translate to paper? Analysing the language of Scousers