The business world is full of analogies about how to beat your competition – there are boxing puns, running puns, and puns about battles.
The language around competitor intelligence is generally focussed on being stronger, being better and being more well informed, and at Relative Insight we’re most interested in helping our customers to win the race, the fight or the war through actionable insights that will actually change the way they work.
To say that robust competitor analysis is crucially important for any business, brand or organisation to succeed is another one of those business cliches. Most of us have a good idea about who our competitors are and what they do, we know why we think they’re different to us, and we know why we think we’re better than them – but do we really know what our actual customers think, and how our target market differentiates us?
Hosted by Relative Insight’s customer success manager, Holly Clarkson, the last Spotlight Series event of the year will demonstrate unique techniques that reveal a new way to conduct white space analysis, and give you powerful consumer insights about the competitors you know about – but more importantly the ones you don’t.
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.Sun Tzu
We’ll be joined by speakers from the agency and brand world who will showcase some of their own findings to help you start to strategize for 2022.