Tracking the lexicon of mental health & wellness

As recently as ten years ago, talking about mental health was considered the most problematic of social taboos, but move to the present day – and generally speaking, mental health awareness is no longer seen as a burden, but part of the wider wellness movement.

To truly understand the emergence and divergence of the lexicon around wellness, we ran some text analysis that answered three primary questions:

  1. How has media coverage around mental health and wellness changed over 10 years?
  2. How do US and UK audiences differ in how they speak about wellness?
  3. How does the language of mental health and wellness vary across various comms channels?

The results of which are important for any brand, agency or organisation who needs to understand this movement better, or who needs to develop communications that resonate with consumers, beneficiaries – and employees.

Please fill in your details on the right to access the white paper.

cook book

How do UK celebrity chefs differentiate themselves on social?

supreme shop sign

How to build a cult brand

The importance of contextual insights

Canadian vs American Thanksgiving: what’s the difference?

know your competiton

Why is it important to know your competition in business?

black friday trends

Tracking Black Friday consumer trends over time

How fashion TV trends impact purchasing behaviors

Clothing rental industry analysis: Is rental the future of fashion?