The gradual return of shoppers, diners, drinkers, tourists and fans to the physical spaces that they’ve been longing for has been a long and complicated process.
So after this catastrophic period of closure, our Spotlight Series webinar investigated how those in the travel, retail, sports and entertainment sectors have dusted themselves off to prepare for the return of their customers and fans.
Watch Relative’s Alex Kibblewhite and three guests from the sport and entertainment sectors – Kyle Bunch, VP and Managing Director, Global Sports Venture Studio at R/GA, Amy Beihl, Head of Digital Strategy at Mick Management and Gregory Morris, Senior Brand Research Manager, from F1 discuss the way audiences, brands and agencies have been discussing and preparing for the grand reopenings of venues, arenas, hotels and other spaces.
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Analysing online reactions to a concert that did take place in New York (it wasn’t good!)
How has the US media reacted to the return of pro sport?
Case study: Comparing the way NFL fans talk in the US vs the UK
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By Jessica Lewis