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Comparing the language in media coverage for Burberry’s LFW shows over time

Burberry kicked off London Fashion Week 2020 with its first ever virtual show, and so to understand exactly how this show went down with the fashion media compared to previous years, we compared all coverage from 2018 – 2020.

As well as analysing global coverage in the fashion press over the given time periods, we layered it with social data from fashion writers and influencers who attended the shows.