Comparing online reviews from competing businesses can give a glimpse into the unique challenges and strengths of different brands, as perceived by their customers.
We compared hundreds of customer reviews left about four US shipping companies – USPS, UPS, FedEx and DHL to spot differences in the ways their customers talk about them.
Our analysis showcases all the factors that differentiate each brand, it shows what people love, what they hate, and how they talk about it, which is crucial for to shape strategical direction of each business.
