Text analytics for transforming online conversations into quantified social insights
Uncover the insights social listening platforms can’t
Monitor trends in public discourse
A powerful alternative to word clouds
Swap sentiment analysis for emotional insights
Social insights use cases
Consumer trend analysis
Investigate changes in consumer behavior
Track how opinions of your brand are changing
Compare perceptions of products and brands
Location based insights
Gain insights that power localized approaches
Dive into the nuance of online conversations
Opinion leader insights
Understand what influential people are saying
Social insights FAQs
Is Relative Insight a social listening tool?
No! Relative Insight is an analysis platform that helps you generate insights from social conversations collected using social listening platforms like Brandwatch, Sprinklr and Talkwalker. Social conversations can easily be imported into Relative Insight and analyzed to uncover insights that the text analysis tools embedded in social listening platforms can’t.
What do word clouds miss when it comes to social insights?
Because word clouds and frequency tables only showcase the most commonly used words and phrases in a dataset, they tend to surface obvious insights that represent the topic-specific vocabulary of whatever you are researching. Relative Insight enables users to dive beneath the surface and unearth actionable insights living in the nuance of online conversations.
What sources of social data can Relative Insight analyze?
If you have words, Relative Insight can analyze them! The most common sources include Twitter and online forums like Reddit.