Turn consumer opinions into quantified competitor intelligence
Efficient and scalable competitor benchmarking
Generating competitor intelligence shouldn’t be a monumental undertaking. Identify points of differentiation and similarity between competing brands or products in minutes by comparing online reviews or social mentions.
Hone your competitive positioning
Root your competitive differentiation in the real world experience of your customers by generating fact-based competitor insights that articulate how you stand out. Use your competitor research to inform marketing and sales strategies.
Develop product strategy
Gain an understanding of what your competitors’ customers value and prioritize to drive product development strategy, improve your offerings and stand out in the market.
Competitor intelligence data sources
Publicly available customer reviews
Focus group & interview transcripts
Market research survey open-ends
Social media brand mentions
Forum & online community discussions
Competitor marketing collateral
Competitor intelligence FAQs
Does Relative Insight provide the data?
We’re focused on data analysis, not data collection. That said, we work with hundreds of brands and agencies and have learned a lot about data collection along the way. If you need help or guidance getting the right data for competitor benchmarking, connect with us to learn more about our data consulting services.
How many competitors can I benchmark against at a time?
The short answer is: as many as you like! Relative Insight allows you to upload, analyze and compare as many datasets as you wish, subject to the conditions of your subscription package.