Privacy Notice for California Residents
This California Resident Privacy Notice supplements the information and disclosures contained in Relative Insight’s Privacy Policy. It applies to individuals residing in California from whom we collect Personal Information as a business under California law.
Personal information collection, disclosure, and sale
For the purposes of this notice, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the California Consumer Privacy Act as amended by the California Privacy Rights Act (California Civil Code 798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (“CCPA/CPRA”).
Personal Information does not include information that is:
- Lawfully made available from government records.
- Deidentified or aggregated.
- Otherwise excluded from the scope of the CCPA/CPRA.
The chart below provides the categories of Personal Information (as defined by the CCPA/CPRA) we have collected, disclosed for a business purpose, sold, or used for business or commercial purposes in the preceding twelve months since this notice was last updated, as well as the categories of sources from which that information was collected, and the categories of third parties with whom we shared Personal Information.
The examples of Personal Information provided for each category reflect each category’s statutory definition and may not reflect all the specific types of Personal Information associated with each category.
In the preceding twelve months, we have not sold any California resident’s Personal Information.
| Category | We Collect | We Disclose | We Sell | Categories of Third Parties with Whom We Share Personal Information |
| A. Technological Identifiers Examples: Name, alias, internet protocol address, email address, or other similar identifiers. | Yes | Yes | No | Service Providers |
| B. Categories of Personal Information in Cal. Civ. Code Section 1798.14(e) Examples: Name, signature, address, telephone number, bank account number, credit card number, debit card number, or any other financial information. |
Yes | Yes | No | Service Providers |
| C. Sensitive Personal Information in Cal. Civ. Code Section 1798.140(ae)(1) Personal information that reveals: (A) A consumer’s social security, driver’s license, state identification card, or passport number.
(B) A consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account. (C) A consumer’s precise geolocation. (D) A consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership. (E) The contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication. (F) A consumer’s genetic data. (2)(A) The processing of biometric information for the purpose of uniquely identifying a consumer. (B) Personal information collected and analyzed concerning a consumer’s health. (C) Personal information collected and analyzed concerning a consumer’s sex life or sexual orientation. |
No | N/A | N/A | N/A |
| D. Commercial Information Examples: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
Yes | No | No | N/A |
| F. Internet or Other Electronic Network Activity Information Examples: Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application or advertisement. |
Yes | Yes | No | Service Providers |
| H. Sensory Information | No | N/A | N/A | N/A |
| I. Professional or employment-related information | No | N/A | N/A | N/A |
| J. Non-Public Education Information (as defined in 20 U.S.C. 1232g; 34 C.F.R. Part 99) | No | N/A | N/A | N/A |
| K. Inferences Drawn from Personal Information Examples: Consumer profiles reflecting a consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. |
Yes | No | No | N/A |
Use of personal information:
We collect, use, and disclose your Personal Information in accordance with the specific business and commercial purposes below:
Providing Services: Providing our services.
Communicating: Communicating with you, providing you with updates and other information relating to our services, providing information that you request, responding to comments and questions, and otherwise providing customer support.
Marketing: Marketing purposes, such as developing and providing promotional and advertising materials that may be useful, relevant, valuable, or otherwise of interest to you.
Personalization: Personalizing your experience on our services such as presenting tailored content.
Deidentification and Aggregation: De-identifying and aggregating information collected through our services and using it for any lawful purpose.
Safety Issues: Responding to trust and safety issues that may arise.
Compliance: For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.
Auditing Interactions: Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
Fraud and Incident Prevention: Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
Debugging: Debugging to identify and repair errors that impair existing intended functionality.
Transient Use: Short-term, transient use.
Contracting Vendors: Contracting with service providers to perform services on our behalf or on their behalf, including maintaining or servicing accounts, providing customer service, processing, or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
Research: Undertaking internal research for technological development and demonstration.
Improving Our Services: Undertaking activities to verify or maintain the quality or safety of our services, and to improve, upgrade, or enhance our services.
Notified Purpose: For other purposes for which we provide specific notice at the time the information is collected.
Collection and disclosure of personal information
In the preceding twelve months since this notice was last updated, we have collected Personal Information from the following categories of sources:
- You/Your Devices: You or your devices directly.
- Affiliates.
Pursuant to our Privacy Policy, we share your Personal Information with the following categories of third parties:
- Service Providers. Data analytics and other service providers that help us run our Service.
- Government as Legally Required: Government entities.
- Third Parties as Legally Required: Third parties as required by law and similar disclosures.
- Third Parties in Merger/Acquisition: Third parties in connection with a merger, sale, or asset transfer.
- Third Parties with Consent: Other third parties for whom we have obtained your permission to disclose your Personal Information.
Your privacy rights:
If you are a California resident, you may exercise the following rights.
Providing Services: Providing our services.
Communicating: Communicating with you, providing you with updates and other information relating to our services, providing information that you request, responding to comments and questions, and otherwise providing customer support.
Marketing: Marketing purposes, such as developing and providing promotional and advertising materials that may be useful, relevant, valuable, or otherwise of interest to you.
Personalization: Personalizing your experience on our services such as presenting tailored content.
Deidentification and Aggregation: De-identifying and aggregating information collected through our services and using it for any lawful purpose.
Safety Issues: Responding to trust and safety issues that may arise.
Compliance: For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.
Auditing Interactions: Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.
Fraud and Incident Prevention: Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
Debugging: Debugging to identify and repair errors that impair existing intended functionality.
Transient Use: Short-term, transient use.
Contracting Vendors: Contracting with service providers to perform services on our behalf or on their behalf, including maintaining or servicing accounts, providing customer service, processing, or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider.
Research: Undertaking internal research for technological development and demonstration.
Improving Our Services: Undertaking activities to verify or maintain the quality or safety of our services, and to improve, upgrade, or enhance our services.
Notified Purpose: For other purposes for which we provide specific notice at the time the information is collected.
Do not track and Opt-Out Requests:
Some web browsers allow you to set a global “Do Not Track” flag that is visible to websites. We will treat these flags as valid opt-out requests under California law. However, note that these signals are associated with a specific device and will not transfer when you switch web browsers, such as from a laptop to a mobile device. Additionally, Relative Insight does not keep records that match users to their web browsers or IP addresses.
Additionally, we do not monetize your Personal Information, however, we may share it with certain strategic partners, social media partners, advertising partners and networks, and other third parties that provide offers we think may be of value to you as discussed below, which could be considered a “sale” or “sharing for cross-context behavioral advertising” under the CCPA/CPRA. You have the right at any time to opt-out of this sharing and the potential sale of your Personal Information by emailing privacy@relativeinsight.com
A consumer or their representative may instead submit a request to opt out of sharing or selling by sending an email to privacy@relativeinsight.com
Please note that online opt-outs are device and browser-specific. You may still see personalized ads from us while using a different device or browser unless you also opt-out using that device or browser.
Please note that some third party vendors do not respect the U.S. Privacy String, which is the mechanism we use to communicate your Request to Opt-Out to third parties that collect information via cookies on our website. If you choose, you may also use the Digital Advertising Alliance (DAA) WebChoices Tool to globally opt-out of third-party tracking via website cookies.
Accessibility Statement
We are committed to making sure that our Site is accessible to everyone. To access this Privacy Policy in an alternative form, please email us at privacy@relativeinsight.com. For more information, please see our Accessibility Statement.
Contact information:
If you have any questions, comments, or concerns about our processing activities, or you would like to exercise your privacy rights please email us at privacy@relativeinsight.com or write to us at:
Relative Insight Inc.
224 W 35th Street
Suite 500 PMB 21,
New York,
NY 10001
Last updated: January 2023