26 November 2025
What makes live sports worth leaving your sofa for? For many US fans, it starts outside the stadium with a tailgate. For others, it’s tech, comfort, and premium perks that make the in-venue experience better than ever.
In this episode of Voices to Action, Ben Hookway talks with Bret McCormick, Reporter at Sports Business Journal (SBJ), about how stadiums, ownership groups, and cities are rethinking the fan experience — from massive parking lots to multi-billion-dollar renovations.
In this episode:
- Why tailgating culture shapes how U.S. stadiums are designed
- The rise of premium seating and flexible ticketing
- Tech upgrades fans never see: frictionless entry, Wi-Fi muscle, facial recognition
- How American ownership is influencing European soccer experiences
- Why the 2026 World Cup could be the most expensive fan experience ever
This is an inside look at how culture, real estate, politics, and pricing are shaping the stadiums of the future.
Subscribe to Voices to Action for more episodes exploring how experiences move the needle on business performance.
Categorised in: Podcasts
