14 October 2025
How well do teams really know who’s in the stands — and what those fans are doing?
In this episode of Voices to Action, host Ben Hookway, CEO of Relative Insight, talks with Rachel Goodger, Chief Revenue Officer at CrowdIQ, about how AI and visual data are transforming the way sports organizations understand and engage their audiences.
CrowdIQ’s high-resolution imagery and computer vision technology uncover surprising truths about who’s actually attending games, how different fans behave, and what that means for engagement, marketing, and revenue. In this episode:
- Why ticketing data only tells part of the story
- How fan demographics vary across sports, cities, and even days of the week
- What sets women’s sports and fans apart
- What really happens in the stands during ad breaks
- How smarter fan analytics can unlock new commercial opportunities
If you’re curious about how data and AI are reshaping fan engagement and the business of sports, this one’s for you.
Subscribe to Voices to Action for more episodes exploring how experiences move the needle on business performance.
