Talk the talk: How Olay used language to their advantage

Talk the talk- Using language to your brands advantage

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Rich Wilson speaks to Cosmetics Business

Communicating with your target market using words it can relate to is half the marketing battle won. Relative Insight’s Chief Marketing Officer Rich Wilson talks to Cosmetics Business about how language means power in the cosmetics industry and uses Olay as an example.

Download the pdf here.

Or view the original article online here (paywall).

This article was published in the 23 May issue of Cosmetics Business News, a Cosmetics Business magazine published by HPCi Media.

 

 

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