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From jacuzzis to budget grocers: observing the cost-of-living crisis through online market research

From jacuzzis to budget grocers: observing the cost-of-living crisis through online market research

We write for Greenbook about the future of business intelligence

We write for Greenbook about the future of business intelligence

Competitive advantage analysis – discerning differences in travel insurance policy wordings

Competitive advantage analysis – discerning differences in travel insurance policy wordings

We write about text analytics and critical thinking for Research Live

We write about text analytics and critical thinking for Research Live

A review of Text Summit 2022

A look back at Text Summit 2022: speakers, insights and words

The key to improving member experience

The secret to improving member experience

The Relative Review – text analysis insights digest

text analysis icon

What is Text Analysis?

Ben Hookway

Relative Insight: Why text data is our focus