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How to build a cult brand

Canadian vs. American Thanksgiving: what’s the difference?

black friday trends

Tracking Black Friday consumer trends over time

How fashion TV trends impact purchasing behaviors

Social media brand analysis: Does your brand speak to gen Z?

Exploring Halloween insights for UK and US audiences

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Analyzing US and UK audience reactions to No Time To Die

Using the language of reproductive rights of women to unite advocates

alcoholic drink

The perfect tipple: tracking alcohol trends through social media text analysis