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Customer insights

Does packaging matter? Analyzing consumer reviews

Competitor benchmarking

Analyzing marketing communications and brand perception of pizza chains

Competitor benchmarking

Watch on-demand: Know thy enemy – The art of competitor intelligence

Competitor benchmarking

Analyzing the differences between The Guardian readership and The Times

Marketing strategy

How to write a product description that stands out

Competitor benchmarking

Competitor analysis of insurance companies

People analytics

How do employee benefits packages impact reviews?

Marketing strategy

How US tourism marketing differs by state

Competitor benchmarking

Marketing homes for sale: Analyzing the language of property listings

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