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Audience research

Tracking the beauty inclusivity movement over a decade

Customer insights

Analyzing customer reviews for the Dyson Airwrap

Customer insights

Does packaging matter? Analyzing consumer reviews

Customer insights

Using online reviews for beauty industry competitive analysis

Marketing strategy

Iconic adverts: What makes a memorable beauty campaign?

Customer insights

Magic collagen: do beauty reviews and product claims match up?

Competitor benchmarking

Comparing brand positioning of celebrity skin care to their high end equivalents

Competitor benchmarking

Competitive comparison in the cosmetics market: Drugstore vs luxury beauty

Audience research

Analyzing the language of beauty

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