How qual research can get PRs coverage

Very often, brands and agencies decide that the most obvious way to back up any research that they want to get press attention for is by conducting large-scale quantitative surveys and polls.

The problem with this, is that although it’s relevant and right – it’s boring and subjective, and so journalists won’t use it.

This white paper showcases how qualitative long-form survey results can be analysed, and why the results are so valuable for PR and comms professionals.