White papers & digests

Relevant vs resonant comms

Consider the difference between creation vs conversion and how – with the help of language comparison, messaging can speak to consumers long after they’ve clicked ‘add to basket‘.


Download white paper

PR led research that journos will use

This white paper showcases how qualitative long-form survey results can be analysed, and why the results are so valuable for PR and comms professionals.

Download white paper

The conversation on sustainability

Looking at conversations around sustainability on science forums, this white paper tracks conversations over time to see how views have progressed.

Download white paper