White papers & digests

How to pass the vibe check

Relative Insight surveyed 300 global millennial and gen Z respondents to find out what they really think about sustainability, ethics, personal branding and consumerism.

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Relevant vs resonant comms

Consider the difference between creation vs conversion and how – with the help of language comparison, messaging can speak to consumers long after they’ve clicked ‘add to basket‘.


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PR led research that journos will use

This white paper showcases how qualitative long-form survey results can be analysed, and why the results are so valuable for PR and comms professionals.

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