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White papers & digests
How to pass the vibe check
Relative Insight surveyed 300 global millennial and gen Z respondents to find out what they really think about sustainability, ethics, personal branding and consumerism.
Relevant vs resonant comms
Consider the difference between creation vs conversion and how – with the help of language comparison, messaging can speak to consumers long after they’ve clicked ‘add to basket‘.
PR led research that journos will use
This white paper showcases how qualitative long-form survey results can be analysed, and why the results are so valuable for PR and comms professionals.