White papers & digests
Relevant vs resonant comms
Consider the difference between creation vs conversion and how – with the help of language comparison, messaging can speak to consumers long after they’ve clicked ‘add to basket‘.
PR led research that journos will use
This white paper showcases how qualitative long-form survey results can be analysed, and why the results are so valuable for PR and comms professionals.
The conversation on sustainability
Looking at conversations around sustainability on science forums, this white paper tracks conversations over time to see how views have progressed.