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White papers & digests

Relevant vs resonant comms

Consider the difference between creation vs conversion and how – with the help of language comparison, messaging can speak to consumers long after they’ve clicked ‘add to basket‘.

 

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PR led research that journos will use

This white paper showcases how qualitative long-form survey results can be analysed, and why the results are so valuable for PR and comms professionals.

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The conversation on sustainability

Looking at conversations around sustainability on science forums, this white paper tracks conversations over time to see how views have progressed.

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