White papers & digests

Browse and download Relative Insight’s portfolio of white papers, digests and thought-leadership content which all has qualitative data analysis, and comparative linguistic methodology at its core.

Making sense of the nonsensical: analyzing the psychedelic language of trips

We wanted to test whether our text analytics platform could uncover insights from even the most unorthodox text data – psychedelic trip reports. The results we uncovered were fascinating.

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Diversity and Inclusion: starting an open conversation

We conducted text analysis on open-ended survey questions to discover what participants really thought about diversity and inclusion and used these insights to create this report.

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Gendered Linguistics: Women in Finance Insight Report

This report reveals how the language used by financial institutions can dramatically affect the perception of future employees and gender diversity.

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Tracking the lexicon of mental health & wellness

To truly understand the emergence and divergence of the lexicon around wellness, we ran some text analysis from a variety of data sources.

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The changing state of sustainability

This report investigates the importance of authentic comms in sustainable strategies, and delves into the how, what and why when it comes to articulating your stance.

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How to pass the vibe check

Relative Insight surveyed 300 global millennial and gen Z respondents to find out what they really think about sustainability, ethics, personal branding and consumerism.

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