audience research

What are the advantages of audience research?

YFM & Relative Insight

Relative Insight raises £5m in funding round with partners YFM

Sports betting

Understanding the language of sports betting

hotel key

How can Tripadvisor data inform hotel localisation strategy?

Functional health beverages

Do consumers prefer functional health beverages?

F1 car

Analysing fan reactions to Netflix’s F1: Drive to Survive

Image: Customer journey analysis

Your guide to improving customer journey analysis

how to measure success of a marketing campaign

How to measure the success of a marketing campaign with Relative Insight


Understanding global diversity trends and opinions