RELATIVE INSIGHT NAMED AS A LEADING GLOBAL MARKETING TECHNOLOGY STARTUP
London – June 16, 2015 – Relative Insight (www.relativeinsight.com), the consumer and brand language analysis platform, today announces its inclusion in the “Foundry 50 at Cannes”, following a search for the world’s leading marketing technology startups by Unilever Foundry and Lions Innovation. Relative Insight has been recognised for being innovative, truly disruptive, and clearly differentiated from other players in the market. This unique two-day event will bring together the worlds of data, technology, and creativity at the 62nd annual Cannes Lions International Festival of Creativity in June.
“It’s exciting to be part of the inaugural class of the Foundry 50,” said Ben Hookway, CEO of Relative Insight. “With constant innovation happening across the marketing industry, it is an honour to be recognised for offering disruptive technology and a competitive edge on consumer and brand analysis.”
The Foundry 50 were chosen by a panel of experts including Brent Hoberman, serial entrepreneur and co-founder of Founders Forum; Rose Lewis, co-founder of startup accelerator Collider; Caitlin Ryan, group executive creative director at creative agency Karmarama; and Oliver Garel, head of Unilever Ventures.
Relative Insight’s technology is based on ten years of research at Lancaster University. It was initially developed for law enforcement agencies to identify criminals by analysing at scale the language used in conversations. Having raised funding with Enterprise Ventures, the company officially introduced its commercial offering in June 2014 and now works with major brands and agencies to provide a deep view into the language found in marketing copy, website copy, social media, forums and any other channels where language is used in relation to a brand.
About Relative Insight:
Relative Insight turns language into data to give brands valuable intelligence on consumers and competitors. Using Relative Insight’s platform, brands can efficiently analyse all the messages they put out and all the language that people use to talk about them and the style in which they do so. With this information, marketers can determine the overall attitudes consumers exhibit toward brands and how those attitudes shift over time. Based on unique comparison techniques the Relative Insight technology applies to language, brands can better inform their marketing strategies and measure the success of campaigns by tracking the effect that changes in marketing language have on consumer behaviour and attitudes.
Relative Insight is defining the white space between deep qualitative marketing research and (primarily) quantitative monitoring services. The technology was built based on 10 years of research at Lancaster University, initially developed to identify criminals in the fields of child protection and counter-terrorism (where it still operates). For more information visit www.relativeinsight.com, follow @relativeinsight, or monitor the #languageisdata hashtag.