In this edition of Relatively Speakingwe will show you how to get the maximum value out of the qualitative language data that you already have.

Discover how Relative Insight will help you bring together data sources and transform them into a strategic asset that can be used time and again to fuel insights.

⬇️ ⬇️ Read on to find out how ⬇️ ⬇️ 

Insights, five ways

We’re on a mission to help you realise the full strategic potential of your language data. As the amount of data around us continues to grow, our ability to utilise it to the best of its potential doesn’t always stack up. When used to its full capacity, the Relative Insight Data Library can help you get up to five times more value and insight from a single data source.

A message from our CEO

Building comparisons

At the core of every project in Relative Insight is building one or more comparisons – an A vs B that forms the basis of your analysis. Whether you are splitting a single data source or bringing together language data from different places, this guide will help you understand some common comparisons and how to go about building them in the platform.

Become a comparison guru

Getting the most from your data: in practice

Hopefully, we can all agree on the importance of recycling – but what do the three R’s mean when it comes to your language data? Click through to explore an example of how Relative Insight can help you reduce research costs by reusing and recycling data to create shiny new insights!

Learn how


By David Koke - Audience Marketing Manager