Following a global search, Cannes Lions and R/GA have announced the ten companies participating in this year’s Startup Academy which will take place during Lions Innovation, and we’re delighted to announce that Relative Insight is one of them. CEO Ben Hookway and CMO Rich Wilson will be flying out to Cannes for the week.

Represented in the group are a diverse range of technologies impacting branded communications, including natural language processing, artificial intelligence and virtual reality, as well as tech that advances consumer engagement and the craft of storytelling.

All ten companies will undertake a special programme during the Festival to sharpen their identity, focus business development plans, and market themselves to international brands and advertisers more effectively.

Led by R/GA and Patrick Collister, Creative Director, Google Zoo the Start-up Academy programme features mentoring, insights and inspiration from speakers including IPG Chairman and CEO, Michael Roth, former P&G CMO Jim Stengel, AOL Digital Prophet David Shing, R/GA Founder Bob Greenberg and more.

At the culmination of the program, Relative Insight will have the opportunity to pitch their products and services to key brand and agency decision-makers at a showcase on Friday 24 June on the YouTube Beach. The showcase is open to Cannes Lions delegates to attend.

By Press Team