Open-ended surveys are complicated to analyse, take ages to code – and then the results aren’t really worth the effort.” Sound familiar?

However, all these things change when you use Relative Insight’s language comparison platform. Our powerful technology analyses open-ended survey responses to identify the differences that make customer groups, brands and people unique – equipping you with insights that go far deeper than bar charts and star ratings.

Conducting qualitative analysis at scale has traditionally been a massive challenge – but by layering Relative Insight’s technology on top of your existing data, you’ll very quickly discover a whole new world of insights.

Relative Insight for Surveys

Interesting? You might like:
Analysing survey data to inform the marketing strategy for an online dating service
Comparing open-ended discussion about femcare
How a fashion brand used mystery shopper data to inform in-store customer experience strategy

Get in touch to see our technology in action, and we promise you that open-ended survey responses will become some of the most game-changing, and valuable data you own.


By Will Sohler - Account Manager