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Qualitative analysis platform

Wouldn’t it be nice if there was a way to take a more structured and automated approach to qualitative analysis that was quick and accurate?

The proliferation of unstructured qualitative data is creating an information overload and analysis capabilities have struggled to keep up. This means that finding actionable insights in text data to inform your understanding of consumers and competitors can be difficult.

Relative Insight’s unique language comparison approach helps you extract actionable qualitative insights from unstructured language data. With our technology you can transform qualitative text data into structured, insightful information – no coding required!

Complete the form to request a demo with a member of our team.


Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

The cynic or the dreamer? Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

Brand perception monitoring: analyzing survey open-ends to learn how different genders view brand inclusivity

Understanding the train passenger experience through social media competitor monitoring

Romance or disruption? Understanding the train passenger experience through social media competitor monitoring

Relative Insight named in top-ten fastest growing tech firms at the Northern Tech Awards 2022

Relative Insight in the north’s top ten fastest-growing tech firms

BeReal social media comparison over time

Deriving audience insight from social conversations about BeReal

Relative Insight chairman David Pattison discusses his book award win

Interview with award-winning author and Relative Insight chairman David Pattison

Text analysis of audience reactions to Love Island fashion/Love Island clothing

From #ISIF to eBay: Analysing audience reactions to Love Island’s fashion partnership

Social listening text analysis: Wagatha Christie

Social insights into Wagatha Christie: when words go wrong