Fan Experience

Turn open-text feedback into automated outcomes — helping your team or venue act faster, fix issues sooner and build stronger fan loyalty.

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Trusted by the world’s biggest teams and venues

From stadiums to streaming, top sports and venue operators rely on Relative Insight to stay ahead of what fans want.

Teams listen to their fans — but few act in time

Connect the dots between fan sentiment and real-time action

Across stadiums, surveys and social platforms, fans are speaking. But when feedback sits in dashboards waiting for review, the opportunity to respond and retain is gone.

Know the fan behind the feedback

Relative Insight helps you truly understand your fans. Our platform analyzes the language fans use to reveal identity, sentiment and intent. Whether it’s a lifelong season ticket holder or a first-time attendee, we show you not just what they said, but what it really means.

Trigger loyalty in real time

Relative Insight connects these signals to action. With Ignition, our automated insight module, your team can trigger tailored offers, loyalty follow-ups or operational fixes in real time — ensuring every moment of fan feedback becomes a chance to engage, retain or improve.

Turn feedback into action fast

Relative Insight ensures you move with — or ahead of — your fans. By integrating directly with your CRM, ticketing and operations platforms, we help you act on feedback at the speed it’s given. The result? A more responsive, intelligent organization that meets rising expectations before they become missed opportunities.

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What leading teams are saying

We’re excited to team up with Relative Insight to transform fan feedback into strategic, actionable insights that elevate the fan experience

Tennesse Titans

We’ve successfully identified what’s driving satisfaction – and dissatisfaction – at our games, enabling targeted changes that matter.

ASU Sun Devil Athletics

With Relative Insight the fan experience doesn’t end when the lights go out.

Las Vegas Aviators

I love the simplicity and the fact that I don’t have a to weed through every response. The best part is having tangible results to evaluate.

Missouri S&T Miners

AI that turns fan feedback into loyalty

Input

Hear every fan’s voice

Relative Insight brings all your fan feedback into one place — and makes sense of it.

We ingest data from across your ecosystem, including:

Surveys, NPS and CSAT comments
Social media, reviews and online forums
Support call logs, live chat and email interactions

No matter where the signal comes from, it’s securely centralized and ready for analysis — so nothing gets missed.

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Analysis

Understand the ‘why’

Relative Insight uses linguistic AI to cut through the noise and surface actionable insight with:

Trusted, measurable proof

Deliver data-backed insight your partners and execs can trust — not gut instinct.

Real-world context

Understand who is affected, where and why, so the right teams can act fast.

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Output

Act where it matters most

Insight doesn’t live in a dashboard — it moves through your organization.

Relative Insight sends the right signals to:

The right teams — ops, CRM, marketing or partnerships
The right systems — from ticketing platforms to loyalty tools
The right format — including generative summaries, alerts and action triggers

Every insight is delivered fast, targeted, and with the data to back it up, so your team can move confidently.

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Fast, actionable insights (before the next game)

Speed matters in sports. Issues that aren’t addressed quickly compound, while opportunities that aren’t seized disappear.

Quantified & credible

Evidence-backed insights with verbatim examples and statistical trends. No fluff, just boardroom-ready proof.

Tailored delivery

Auto-deliver restroom complaints to ops, food feedback to F&B, loyalty risks to marketing. Right insight, right person.

Real-time alerts

Instant notifications for emerging issues like food delays or entry bottlenecks before they escalate.

Early win detection

Spot standout staff, successful promotions or positive sponsor mentions so you can amplify what's working.

Hours not weeks

Get actionable insights fast enough to make a difference before the next game, not next month's report.

Prevent big losses

Catch operational problems and fan concerns early, before they become expensive fixes or viral disasters.

Segment intelligence

Break down insights by premium seats, alumni, students. Tailor responses to each fan segment's unique needs.

Partnership proof

Quantify sponsor mentions and engagement lift. Deliver concrete ROI evidence to your partnerships team.

Predictive behavior

Identify loyalty risks and spending drivers before they show in KPIs. Stay ahead of fan expectations.

Statistical trends

See sentiment shifts over time with weighted analysis. Understand not just what fans say, but how much it matters.

Book discovery call

In 30 minutes, learn how to turn fan data into real outcomes.

Whether you’re aiming to retain loyal fans, grow your base, or fine-tune engagement strategies, this session reveals how Relative Insight unlocks what fans are really saying.

What to expect:

A walkthrough of the Relative Insight platform, tailored to your organization
Real-world examples from teams turning feedback into revenue and retention
Discussion around your data sources and use cases (no prep needed)
Insights into how Ignition automates action across CRM, CX and ops tools.