Media Coverage

We’re fortunate to have received some great coverage from a variety of journalists across the globe. We’ve collated some of their work for you below.

If you’d like to get in touch, we’re on:

telephone: +44 (0) 845 094 2971
email: press@relativeinsight.com

Here are some useful press downloads in the meantime:

Biographies
Press Releases
Press Fact Sheet
Logo pack and brand guidelines

  • The Sunday Times

  • “Our analysis of audience language around Paul Hollywood surfaces the accusations that he’s only there for the cash and that he had it in for Selasi.”
  • Bake Off fans skewer Hollywood

    James Gillespie, October 2016
  • Pivotl

  • “By analysing mobile phone reviews for a mobile phone retailer we were able to show them how to improve their sales processes in the store. It turned out the ability to analyse language use at huge scale is useful in lots of different areas.”
  • 3 Areas Language Recognition Could Revolutionise

    Rhys Maliphant, April 2016
  • The Hub

  • “Ben Hookway, CEO of Relative Insight, takes Kim to the cutting edge of language analysis, audience modeling and targeting. With a stop at Cannes along the way.”
  • The Hub Podcast: Getting Your Words Worth

    Kim Davis, March 2016
  • IDG Connect

  • “I read yet another blog post recently where the author was attempting to explain who was “winning the social media war” in the General Election by looking at vanity metrics such as likes, shares, and retweets. Really? Are you unaware that people love to share bad news?!”
  • The CMO Files – Rich Wilson interviewed

    IDG Connect, July 2015
  • digitalmarketingmagazine
  • Sentiment can be one of the most dangerous concepts to rely upon in marketing…..even a simple word like ‘break’ can be interpreted more than 80 different ways, and sentiment technology isn’t always able to determine which interpretation a person means.
  • Three Critical Things to Keep in Mind with Brand Language

    Ben Hookway, October 2014
  • research
  • The company plans to “disrupt the subjectivity around traditional marketing approaches by providing sophisticated evidence-based analysis of the language used by competitors and consumers alike.”
  • Language analysis service Relative Insight launches

    Bronwen Morgan, July 2014