Quirks London 2019 – Word Clouds, The Trough of Disillusionment and Applying Law Enforcement Techniques to Language
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Addressing marketer pain points at Nike
“I’d say 75% of corporate startup engagement initiatives are awful,” said Ben Hookway, chief executive officer of Relative Insight, an interesting audience research tool that uses comparative language analysis. “R/GA has been exceptional because of their sector knowledge and how willing they are to let [us] talk directly to their customers.”
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