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MAD//Fest 2018 – Catch a criminal or a consumer? The power of Comparative Linguistics

MAD//Fest 2018 – Catch a criminal or a consumer? The power of Comparative Linguistics

News

Personalisation – do you really know your customers?

Personalisation – do you really know your customers?

Blog

Addressing marketer pain points at Nike

Doug Zanger, January 2018

“I’d say 75% of corporate startup engagement initiatives are awful,” said Ben Hookway, chief executive officer of Relative Insight, an interesting audience research tool that uses comparative language analysis. “R/GA has been exceptional because of their sector knowledge and how willing they are to let [us] talk directly to their customers.”

Press

Northern Powerhouse funding for Lancaster-based Relative Insight

Richard Bell, September 2017

“Relative Insight epitomises the kind of early stage growth business that the equity finance part of the Northern Powerhouse Investment Fund is designed to assist.”

Press

Mindshare Huddle 2018 – Catch a criminal or a consumer? The power of Comparative Linguistics

Mindshare Huddle 2018 – Catch a criminal or a consumer? The power of Comparative Linguistics

News

ad:tech London 2018 – Unlocking the power of language using Comparative Linguistics

ad:tech London 2018 – Unlocking the power of language using Comparative Linguistics

News

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