Mindshare Huddle 2018 – The New Era of Influence

We’re super excited to have been invited to run a session at the world-renowned Mindshare Huddle this year on Thursday 15th November. Join us just before drinks at 4pm in Room 6.

Catch a criminal or a consumer?

Apply psychological techniques from criminal investigations to understand consumer behaviour. Rich Wilson from Relative Insight will show you how techniques with origins in psychology and criminal linguistics can be successfully applied to the understanding of consumer behaviour. For a lucky member of the audience, he will demonstrate live in the Huddle some unknown things about their brand’s audience and how this can be applied in the real world.

Accurate assessment of the language of consumers using comparative linguistics reveals a goldmine of actionable insights for brands. From understanding how your brand or product is discussed compared to competitors, to understanding the trends in how consumers are evolving their opinions and attitudes; drilling into language provides competitive advantage.

If you can’t make the session get in touch!

Contact the team here to book a meeting

Technology born from criminal linguistics research

Relative Insight was born out of a 10-year research project with Lancaster University’s linguistic and cybersecurity departments. In the beginning, we used language analysis to help law enforcement identify criminals masquerading as young people in chat rooms.
Today, we use the same methods to help brands communicate more authentically with their audiences—focusing on statistically significant differences in the way people speak, and deriving insights from them that fuel sharper strategy and smarter communication.

You can find more information about Mindshare Huddle 2018 here.