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Social listening insights: inflation's impact on going out
Audience research

Social listening insights: inflation’s impact on going out

Understanding customer feedback through HRT drug reviews analysis
Healthcare

Understanding feedback from health populations through HRT drug reviews analysis

Patagonia, the commercial angle of sustainability and audience sentiment
Audience research

Patagonia, the commercial angle of sustainability and audience sentiment

Too early for trick or treat? Understanding US and UK consumer sentiment around Halloween
Social insights

Too early for trick or treat? Understanding US and UK consumer sentiment around Halloween

RICS's Rachel Waterson discusses text analysis for surveys in our Spotlight Series webinar
Events

Webinar recap: how RICS uses text analysis for surveys

Sign Salad’s Mark Lemon highlights the power of combining semiotics with analyzing text data
Interviews

Sign Salad’s Mark Lemon highlights the power of combining semiotics with analyzing text data

Gathering target audience insights through comparing House of the Dragons and The Rings of Power
Audience research

Middle-earth versus Westeros: the battle for fantasy fans

An image of a word cloud with a line crossing through it on a green background
Social insights

No more word clouds: what word frequency analysis tools are hiding