MAD//Fest 2018

We’re delighted to announce we’ll be presenting at this year’s MAD//Fest in Brick Lane on 28th and 29th November. It’s shaping up to be a great event, bringing together everyone in the marketing and innovation chain from creatives, through tech pioneers, to problem solvers.

Catch a criminal or a consumer?

Wednesday 28th November, Huddle 1, 15:20 – Apply psychological techniques from criminal investigations to understand consumer behaviour. Rich Wilson from Relative Insight will show you how techniques with origins in psychology and criminal linguistics can be successfully applied to the understanding of consumer behaviour.

Accurate assessment of the language of consumers using comparative linguistics reveals a goldmine of actionable insights for brands. From understanding how your brand or product is discussed compared to competitors, to understanding the trends in how consumers are evolving their opinions and attitudes; drilling into language provides competitive advantage.

Join us for drinks during the Pub Quiz on Wednesday afternoon too!

Contact the team here to book a meeting

Technology born from criminal linguistics research

Relative Insight was born out of a 10-year research project with Lancaster University’s linguistic and cybersecurity departments. In the beginning, we used language analysis to help law enforcement identify criminals masquerading as young people in chat rooms.
Today, we use the same methods to help brands communicate more authentically with their audiences—focusing on statistically significant differences in the way people speak, and deriving insights from them that fuel sharper strategy and smarter communication.

You can find more information about Madfest 2018 here.