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Insights Tool

Meet the missing piece of your insights toolkit – Relative Insight. 

Our business insight software delivers an efficient and scalable solution for finding actionable insights about your customers, target audiences and competitors.

Relative Insight’s AI text analysis engine delivers objective, efficient and scalable analysis of the words found in:

  • Survey open-ends
  • Social media and forum conversations
  • Online reviews 
  • Customer service transcripts 

Book a discovery call to learn why Relative Insight is the one insight tool missing from your tech stack! 


Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

The cynic or the dreamer? Using Twitter audience insights to analyse US and UK fan reactions to the NBA Finals

Brand perception monitoring: analyzing survey open-ends to learn how different genders view brand inclusivity

Understanding the train passenger experience through social media competitor monitoring

Romance or disruption? Understanding the train passenger experience through social media competitor monitoring

Relative Insight named in top-ten fastest growing tech firms at the Northern Tech Awards 2022

Relative Insight in the north’s top ten fastest-growing tech firms

BeReal social media comparison over time

Deriving audience insight from social conversations about BeReal

Relative Insight chairman David Pattison discusses his book award win

Interview with award-winning author and Relative Insight chairman David Pattison

Text analysis of audience reactions to Love Island fashion/Love Island clothing

From #ISIF to eBay: Analysing audience reactions to Love Island’s fashion partnership

Social listening text analysis: Wagatha Christie

Social insights into Wagatha Christie: when words go wrong