How Our Technology Works

How It Works

How It Works

We Make It Simple

Whether you’re working with the Relative Insight team to uncover valuable insights or using our technology yourself, our technology makes it simple to get the most out of your data.

Determine Your Objective

Determine Your Objective

What Are You Figuring Out?

What are you trying to figure out? Perhaps it’s understanding a new audience to inform strategy and communications in your agency’s pitch work, or comparing your brand’s language against that of a competitor to determine opportunities and threats, or craft more informed campaigns by identifying trends in your audience. Once you’ve defined your goals, you’re ready to dig into your data.

Identify Your Language Source

Identify Your Language Source

Work Seamlessly Together

Are you already using a social listening tool like Crimson Hexagon to monitor conversation and sentiment? Are you analyzing forums, free-response surveys, reviews or call center transcripts? Relative Insight gets more value from the language you already have and enables you to explore third party sources, which you can easily upload to our platform once you’re ready to start analyzing.

Making Your Comparisons

Making Your Comparisons

The Most Important Step

This is the most important step. Once you have your language sets, you can compare them to identify similarities or differences in the way people speak, enabling you to identify the “unknown unknowns” – golden nuggets of insight you would never know to search for. We
pay attention to words, grammar and conversational topics, and we only focus on the language that’s statistically significant.

Uncover Your Insights

Uncover Your Insights

Your Results

With the results from your comparison, you’ll have what you need to uncover actionable insights. You might learn, for example, that you’ve been using language that’s not relevant to the demographic you’re trying to reach. Or that your customer’s opinions shifted after you ran a particular campaign. (Not sure how to go about this? Our team can help — we call it Insight as a Service.)

Get Started

Get Started

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