Emotional Text Analysis

Emotion is the new sentiment.

Conventional sentiment analysis oversimplifies how people think and feel. Relative Insight provides a better approach that helps you go a level deeper than the generic ‘positive’ and ‘negative’. 

Relative Insight’s emotional analysis software uses AI-powered text analysis to help you better understand how customers and target audiences feel about your brand and relevant topics. 

We enable customers with objective and efficient emotional analysis of their:

  • Survey open-ends
  • Social media and forum conversations
  • Online reviews 
  • Customer service transcripts 

Complete the form to connect with one of our experts for a no-commitment discovery call and to learn why our customers love Relative Insight.

Brand perception monitoring: analyzing survey open-ends to learn how different genders view brand inclusivity

Understanding the train passenger experience through social media competitor monitoring

Romance or disruption? Understanding the train passenger experience through social media competitor monitoring

Relative Insight named in top-ten fastest growing tech firms at the Northern Tech Awards 2022

Relative Insight in the north’s top ten fastest-growing tech firms

BeReal social media comparison over time

Deriving audience insight from social conversations about BeReal

Relative Insight chairman David Pattison discusses his book award win

Interview with award-winning author and Relative Insight chairman David Pattison

Text analysis of audience reactions to Love Island fashion/Love Island clothing

From #ISIF to eBay: Analysing audience reactions to Love Island’s fashion partnership

Social listening text analysis: Wagatha Christie

Social insights into Wagatha Christie: when words go wrong

Using social data to analyse the energising impact of an American Rugby World Cup