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Emotional Text Analysis

Emotion is the new sentiment.

Conventional sentiment analysis oversimplifies how people think and feel. Relative Insight provides a better approach that helps you go a level deeper than the generic ‘positive’ and ‘negative’. 

Relative Insight’s emotional analysis software uses AI-powered text analysis to help you better understand how customers and target audiences feel about your brand and relevant topics. 

We enable customers with objective and efficient emotional analysis of their:

  • Survey open-ends
  • Social media and forum conversations
  • Online reviews 
  • Customer service transcripts 

Complete the form to connect with one of our experts for a no-commitment discovery call and to learn why our customers love Relative Insight.


Understanding customer feedback through HRT drug reviews analysis

Understanding feedback from health populations through HRT drug reviews analysis

Patagonia, the commercial angle of sustainability and audience sentiment

Patagonia, the commercial angle of sustainability and audience sentiment

Too early for trick or treat? Understanding US and UK consumer sentiment around Halloween

Too early for trick or treat? Understanding US and UK consumer sentiment around Halloween

RICS's Rachel Waterson discusses text analysis for surveys in our Spotlight Series webinar

Webinar recap: how RICS uses text analysis for surveys

Sign Salad’s Mark Lemon highlights the power of combining semiotics with analyzing text data

Sign Salad’s Mark Lemon highlights the power of combining semiotics with analyzing text data

Gathering target audience insights through comparing House of the Dragons and The Rings of Power

Middle-earth versus Westeros: the battle for fantasy fans

An image of a word cloud with a line crossing through it on a green background

No more word clouds: what word frequency analysis tools are hiding

A magnifying glass overlayed on an icon of two people

3 text analytics use cases for improving customer experience