Looking back on the qualitative data charting last week’s conversations on coronavirus was particularly interesting – as there seems to be a sudden shift in how people are reacting to what they’re reading in the press.
Accusations of ‘fake news‘ are back with a bang due to increased scrutiny of the statistics, facts and information being shared about the spread of the virus. People are concerned about where news outlets are getting their information, and the accuracy of what is being published.
By charting topics of weekly conversations, set against a specific event or moment in time, we are able to discover the nuances of the public psyche. This helps brands, agencies, businesses and organisations see the world as it is, and adjust their communications effectively.
Our timelines highlight the major themes of conversation in any given week, and shows how discussion moves on and around the subject of the virus. Our last three weeks of COVID digests are available below:
What’s more, every Thursday at 3pm we will be hosting a webinar to accompany the weekly digest. This will be an opportunity to talk about the findings in the report, and to help you to think about language comparison as a tool for understanding audiences.
We will give you some ideas about how our technology can give you insights on this pandemic that you can’t get anywhere else.