Here we are in the week before Easter, which is seemingly canceled in all but name. The British PM Boris Johnson is seriously ill in hospital with a virus that has changed all of our lives, and the weather is warming up – which for many of us means staring tantalisingly out of the window at the blue sky – rather than feeling the sun on our faces.
But this is the #newnormal, these are the set of circumstances in which we find ourselves, and we must try and flourish. In order to understand more about how people are feeling about the life-changing virus, we have analysed weekly conversations found in a host of online forums to map the last seven days of discussion.
- Click here to download the latest report – Conversations on Coronavirus w/c March 30
- Conversations on Coronavirus w/c March 23
- Conversations on Coronavirus w/c March 16
By tracking topics of weekly conversations, set against a specific event or moment in time, we are able to discover the nuances of the public psyche. This helps brands, agencies, businesses and organisations see the world as it is, and adjust their communications effectively. Our timelines highlight the major themes of conversation in any given week, and shows how discussion moves on and around the subject of the virus.
This week, we noticed a ray of light illuminating the discussion. Amid fears about ‘other people’ not sticking to social-distancing rules, fears about crowds in supermarkets, and fears about Chinese medicine – food is the thing that is bringing people pleasure. People are thinking more about what they’re going to cook, they are looking at their store cupboards and the ingredients they do have, in a different way. They talk a lot about creating meals that they couldn’t have imagined eating a month or so ago, and using their ingredients in a more inspired way than normal.
As mentioned, for our Conversations on Coronavirus digests, we’ve decided to concentrate on analysing pure forum data. But, the range of language types that can be compared in Relative Insight’s platform are endless – we can analyse almost any language data source you can imagine, anything that uses words.
What’s more, every Thursday at 3pm we will be hosting a webinar to accompany each week’s digest. This will be an opportunity to talk more about the findings in the report, and to help you to think more about text analysis as a way to understand any given demographic.
We will give you some ideas about how our technology can give you insights on this pandemic that you can’t get anywhere else.