How many times have you heard such things as “we’re all in the same boat“, “we’ll just have to get through this, one day at a time“, and “just imagine the massive party we’re going to have once this is all over” over the last week? Our guess is a lot – so with that in mind, let’s crack on.
Over the last three weeks, we’ve analysed millions of conversations about Coronavirus for our clients and we know, only too well, about the sheer volume of COVID-19 content that’s out there.
Our customers are undertaking analysis in various ways, but in order to simplify our output, this report focusses on two aspects:
- Analysing the difference in discussion from one week to the next.
- Concentrating our research by investigating conversations in forums, where conversation is most substantial – rather than across all social media.
By charting topics of weekly conversations, set against a specific event or moment in time, we are able to discover the nuances of the public psyche. This helps brands, agencies, businesses and organisations see the world as it is, and adjust their communications effectively, as it’s far more useful to ask yourself “what’s changed” rather than analysing “what’s going on?”.
Our timelines highlight the major themes of conversation in any given week, and shows how discussion moves on and around the subject of the virus. These weekly reports are designed to map conversations over time to help you gauge public feeling and understand critical changes, and against a constantly changing backdrop of government announcements, this can tell you how people are really feeling and what they’re saying. This information can shape your crisis strategy, and help you to plan what to do next.
Something that struck us when looking at all this conversational data was how future-facing people seem to be, and how – despite acknowledging the shocking fact that many people will suffer – this disaster might lower house prices meaning a positive outcome for first-time buyers, those on a lower-income and key workers.
The range of language types that can be compared in Relative Insight’s platform are endless, and we can analyse almost any data source you can imagine. From social media (looking at very specific demographic behaviour and conversation), to news articles, customer reviews, web copy, questionnaire and survey results – we’ve got it covered. Just fill out this form and we’ll be in touch to guide you through.
In addition, every Thursday at 3pm we will be hosting a webinar to accompany each week’s digest. This will be an opportunity to talk more about the findings in the report, and to help you to think more about language comparison as a way to understand any given demographic. We will give you some ideas about how our technology can give you insights on this pandemic that you can’t get anywhere else.