Relative Insight selected by Unilever Foundry for Unbound London 2016

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We’re delighted to announce that The Unilever Foundry have chosen Relative Insight to participate with them at this year’s Unbound event in London. CEO Ben Hookway, CMO Rich Wilson, and VP Sales Chris Bourke will be there on  Wednesday 7th and Thursday 8th December. A number of pioneering marketing and advertising technology startups have been selected to attend the event, …

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New White Paper: Philosophies of Language 2017

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The history and future of language, why we need discovery rather than search, and a look at the science behind what we say. View the full white paper here (email required). Never before has the quality of content online been more important. In a world where search algorithms rank increasingly on the context and quality of language, rather than simply key …

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Relative Insight’s new dashboard released to the wild

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The dev team has been hard at work in the last few months getting our new functionality ready for customers and it has now been launched. Built on top of our language analysis REST API, the new dashboard provides a variety of new language capabilities whilst also enhancing the usability of existing features. One of the most exciting new features is Meta-Data Queries. …

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Video of Relative Insight’s pitch on #YouTubeBeach at Cannes Lions 2016

Relative Insight at the #YouTubeBeach Cannes Lions 2016

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Ben Hookway, CEO of Relative Insight, with the much worked on pitch after the R/GA Startup Academy programme at Cannes Lions 2016.   Relative Insight can make you look great by helping your brand speak more authentically to its target audience. Find out more by entering your details here:

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Relative Insight chosen by R/GA for Cannes Lions Startup Academy

Relative Insight at Cannes Lions Innovation 2016

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Following a global search, Cannes Lions and R/GA have announced the ten companies participating in this year’s Startup Academy which will take place during Lions Innovation, and we’re delighted to announce that Relative Insight is one of them. CEO Ben Hookway and CMO Rich Wilson will be flying out to Cannes for the week. Represented in the group are a diverse …

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Talk the talk: How Olay used language to their advantage

Talk the talk- Using language to your brands advantage

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Rich Wilson speaks to Cosmetics Business Communicating with your target market using words it can relate to is half the marketing battle won. Relative Insight’s Chief Marketing Officer Rich Wilson talks to Cosmetics Business about how language means power in the cosmetics industry and uses Olay as an example. Download the pdf here. Or view the original article online here (paywall). This …

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Relative Insight included in Government Chief Scientist’s 2015 Report

Relative Insight included in Government Chief Scientist’s 2015 Report

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Relative Insight has been used as a case study in the Annual Report of the Government Chief Scientific Advisor. Our case study is on page 187 and you can download a copy of the report here: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/486551/gs-15-37b-forensic-science-beyond-evidence.pdf

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Relative Insight wins a commendation at the Big Chip awards

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We’re honoured to announce that Relative Insight was given a Commendation by the judges at the Big Chip awards for the Most Innovative Application of Technology. You can read more on their website here.

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Rich Wilson interviewed on Sky News Swipe by Gemma Morris

Rich Wilson and Gemma Morris Sky News

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Short interview with Gemma Morris where Rich tells her she sounds like a man on twitter! Fortunately he also explains how her retweets of news headlines are skewing the results. He also talks about how information shared on social media is used both by criminals, and to catch them.

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In the mind of your customer. How consumer insight tech powers better marketing.

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“Too much data, not enough insight” was the key message at Tuesday’s consumer insight event at London’s TechHub, Google Campus. The key speakers: Rich Wilson (Relative Insight), Paddy Adams (Manning Gottlieb OMD) and Tom Messett (Microsoft Mobile) all discussed the increasing ease and ability for organisations to collect data about their consumers. However, knowing what information is the most important and …

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