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Marketing, brand, digital

Comparing the business language of successful and failed IPOs

Brand Storytelling: Innovators and the Establishment

How to speak like the master of scale

Has the Year of the Rat brought the plague with it?

A social listening case study on Veganuary: A snowflake fad trend, or growing social movement?

A story about two duchesses

Comparing the lyrics of BTS’ songs to other K-Pop artists to understand WHY they are so huge

“The Greta Effect”: Analysing the social media discourse on climate change