Marketing, brand, digital

guitar with christmas hat

The battle of the Christmas singers: Mariah Carey vs Michael Bublé

fashion runway

Analysing reactions to Balmain, Hermès & Givenchy over Paris Fashion Week

Comparing milk alternatives using Amazon reviews

Which NFL fans are the most loyal?

cook book

How do UK celebrity chefs differentiate themselves on social?

supreme shop sign

How to build a cult brand

black friday trends

Tracking Black Friday consumer trends over time

How fashion TV trends impact purchasing behaviors

Clothing rental industry analysis: Is rental the future of fashion?