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Marketing, brand, digital

love hearts

How modern sex toy marketing broke the stigma

alcoholic drink

The perfect tipple: tracking alcohol trends through comparative text analysis

concert

Decoding Kanye West lyrics using text analysis

Tracking the net zero conversation in forums

Tracking reactions to the ABBA reunion we’ve all been waiting for

Marketing homes for sale: Looking at the language competing estate agencies use in their listings

health and wellness

Marketing health and wellness: Understanding the differences between US and UK audiences

How to advertise health products for sensitive conditions

Analysing the language of mental health and wellness across channels