Marketing, brand, digital

How do rival brands develop unique tone of voice? Coke vs. Pepsi

Gender and parenthood: Do mums and dads speak the same language?

Are you a dog or cat person? We used text analysis to find out

Should we trust critic’s movie reviews?

Understanding how Gen Z responds to celebrity product partnerships

Analysing the state of influencer marketing in 2021

Magic collagen: do beauty reviews and product claims match up?

The Rise of Sustainable Investing

Understanding the language of plus size clothing