Marketing, brand, digital

cook book

How do UK celebrity chefs differentiate themselves on social?

supreme shop sign

How to build a cult brand

black friday trends

Tracking Black Friday consumer trends over time

How fashion TV trends impact purchasing behaviors

Clothing rental industry analysis: Is rental the future of fashion?

Cop 26

Analysing political and activist speeches from COP26

Does packaging matter? Analyzing consumer reviews


Analysing brand messaging and perception of Pizza Express and their competitors


Analysing the differences between The Guardian readership and The Times