Marketing, brand, digital

rare earth metals

Understanding the geopolitics of rare earth metals

How has the discussion about flexitarian diets changed?

Do customer reviews impact new product innovation?

How male and female journalists covered news of Naomi Osaka’s decision to quit

What makes Olivia Rodrigo so relatable?

friends logo

“The one with the reunion” – Analysing reactions to Friends: The Reunion

What can professor reviews tell us about students?

image of blue paper lightbulb

Why are green energy suppliers becoming an increasingly popular choice?

Elon Musk, Tesla and the rise-and-fall of Bitcoin