The importance of contextual insights

Canadian vs American Thanksgiving: what’s the difference?

know your competiton

Why is it important to know your competition in business?

Using social data to decode the decision behind getting a takeaway or going out for dinner

Felicity Edwards

The launch of Relative Insight’s CX function

Does your brand speak to gen Z?

interview analysis

The Relative Insight guide to analysing interview data

The Relative Review – text analysis insights digest

How do Americans and Brits celebrate Halloween?