Audience Language Models: Up and coming food trends for Mums

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Blog Beth ThomasLeave a Comment

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Relative Insight has just released new Audience Language Models (ALMs) for Q2 of 2017 – including the latest model of how mums talk about food and drink. Beth Thomas, one of our Brand Language Analysts, discusses some of the trends. When it comes to food and drink, Mum tends to be both buyer¹ and trailblazer, so to uncover key food …

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Beth Thomas (Brand Language Analyst for Relative Insight)

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Audience Language Models: Latest trends from Mums in style and beauty

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Blog Beth ThomasLeave a Comment

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Relative Insight has just released new Audience Language Models (ALMs) for Q2 of 2017 – including the latest model of how mums talk about food and drink. Beth Thomas, one of our Brand Language Analysts, discusses some of the trends. Detailed contouring, cute bardot tops and graphic eyeliner are great when you’re a twenty-something with time on your hands – …

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Beth Thomas (Brand Language Analyst for Relative Insight)

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New White Paper: Philosophies of Language 2017

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The history and future of language, why we need discovery rather than search, and a look at the science behind what we say. View the full white paper here (email required). Never before has the quality of content online been more important. In a world where search algorithms rank increasingly on the context and quality of language, rather than simply key …

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Relative Insight’s new dashboard released to the wild

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Blog News Phil Greenwood - CTOLeave a Comment

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The dev team has been hard at work in the last few months getting our new functionality ready for customers and it has now been launched. Built on top of our language analysis REST API, the new dashboard provides a variety of new language capabilities whilst also enhancing the usability of existing features. One of the most exciting new features is Meta-Data Queries. …

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Phil Greenwood - CTO

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A trip to Harvard: Connecting Language Data to Personal Impact at the Ways with Words conference

Ways With Words at Radcliffe Institute Harvard

Blog Ben HookwayLeave a Comment

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Diverse thinkers came together at the Ways with Words conference to find commonality in gender, language, and data. Running a language data business means that you uncover interesting linguistic traits of groups of people every day. It is, after all, what our clients use Relative Insight to do. Understanding the small but significant differences in language between different consumer groups …

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Ben Hookway

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Three reasons why it’s time for brands to ditch the demographics

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Blog Rich WilsonLeave a Comment

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1 – Big brands are already ditching Marketers have long understood the limitations of established demographic-based approaches to understanding audiences, but in the absence of any useful innovation in this area they have stuck with these techniques despite the flaws. Separately there is an ever increasing requirement for evidence around the use of language in the creative process, but this …

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Rich Wilson CMO at Relative Insight

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Relative Insight included in Government Chief Scientist’s 2015 Report

Relative Insight included in Government Chief Scientist’s 2015 Report

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Relative Insight has been used as a case study in the Annual Report of the Government Chief Scientific Advisor. Our case study is on page 187 and you can download a copy of the report here: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/486551/gs-15-37b-forensic-science-beyond-evidence.pdf

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Zurich University – Sentiment Analysis is a statistical flip of a coin

Zurich University

Blog Rich WilsonLeave a Comment

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Zurich University recently performed a study of commercially available Sentiment Analysis technologies which demonstrated they are no more than a statistical flip of a coin. Click the link below to download the research paper. Potential and Limitations of Commercial Sentiment Detection Tools    

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Rich Wilson CMO at Relative Insight

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Creativity and data are part of the same process

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Blog Ben HookwayLeave a Comment

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That was the key conclusion from the field.work event that was hosted by Havas helia on the 16th April. At the event there was a blend of innovative data, analysis techniques and creative output as marketers, advertisers and creatives came together to hear different views, try new experiences and get inspired. Of course, discussions on data are standard fare now, …

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Ben Hookway

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