New White Paper: Philosophies of Language 2017

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The history and future of language, why we need discovery rather than search, and a look at the science behind what we say. View the full white paper here (email required). Never before has the quality of content online been more important. In a world where search algorithms rank increasingly on the context and quality of language, rather than simply key …

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Relative Insight’s new dashboard released to the wild

Dashboard v2

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The dev team has been hard at work in the last few months getting our new functionality ready for customers and it has now been launched. Built on top of our language analysis REST API, the new dashboard provides a variety of new language capabilities whilst also enhancing the usability of existing features. One of the most exciting new features is Meta-Data Queries. …

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Phil Greenwood - CTO

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A trip to Harvard: Connecting Language Data to Personal Impact at the Ways with Words conference

Ways With Words at Radcliffe Institute Harvard

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Diverse thinkers came together at the Ways with Words conference to find commonality in gender, language, and data. Running a language data business means that you uncover interesting linguistic traits of groups of people every day. It is, after all, what our clients use Relative Insight to do. Understanding the small but significant differences in language between different consumer groups …

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Ben Hookway

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Three reasons why it’s time for brands to ditch the demographics

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Blog Rich WilsonLeave a Comment

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1 – Big brands are already ditching Marketers have long understood the limitations of established demographic-based approaches to understanding audiences, but in the absence of any useful innovation in this area they have stuck with these techniques despite the flaws. Separately there is an ever increasing requirement for evidence around the use of language in the creative process, but this …

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Rich Wilson CMO at Relative Insight

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Relative Insight included in Government Chief Scientist’s 2015 Report

Relative Insight included in Government Chief Scientist’s 2015 Report

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Relative Insight has been used as a case study in the Annual Report of the Government Chief Scientific Advisor. Our case study is on page 187 and you can download a copy of the report here: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/486551/gs-15-37b-forensic-science-beyond-evidence.pdf

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Zurich University – Sentiment Analysis is a statistical flip of a coin

Zurich University

Blog Rich WilsonLeave a Comment

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Zurich University recently performed a study of commercially available Sentiment Analysis technologies which demonstrated they are no more than a statistical flip of a coin. Click the link below to download the research paper. Potential and Limitations of Commercial Sentiment Detection Tools    

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Rich Wilson CMO at Relative Insight

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Creativity and data are part of the same process

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That was the key conclusion from the field.work event that was hosted by Havas helia on the 16th April. At the event there was a blend of innovative data, analysis techniques and creative output as marketers, advertisers and creatives came together to hear different views, try new experiences and get inspired. Of course, discussions on data are standard fare now, …

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Ben Hookway

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Who won the Audience Choice award at the Fast Growth Forum?

Fast Growth Forum - Audience Choice Award

Blog Rich WilsonLeave a Comment

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We had an unexpected but gratefully accepted win at the Fast Growth Forum for Relative Insight yesterday! Ben and I had agreed we’d give it a whirl some time ago, mostly and very selfishly because of the illustrious list of VC judges that we wanted to tap up. A bit of pitch practice is always a good thing, but we never seriously thought we’d …

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Rich Wilson CMO at Relative Insight

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How does mirroring language impact sales? The science behind what brands say.

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Blog Chloe RushmereLeave a Comment

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Language, something so fundamental to humanity but often taken for granted, has recently become an important topic of conversation. Marketers, advertisers and brands are taking a keen interest in understanding how analysing the language of customers and consumers can result in faster, better and more personalised product offerings. In the Psychology and Marketing Journal, researcher Pamela Schindler looks at how …

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