Relative Insight can analyse data from any language asset - contact us to find out what we can do with yours

Comparing open-ended questionnaire results

Recognising a disconnect between sales targets and customer service, a leading fashion retailer wanted to scientifically analyse huge quantities of mystery shopper survey data.

The brand regularly conducts open-ended mystery shopper surveys on a huge scale, which traditionally has been difficult and time-consuming to code – but by using Relative Insight, they were able to quickly compare all this qual data in order to make huge changes to their in-store customer experience training programmes.

Download Case Study