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From couture to causes – how people are talking about awards season

From couture to causes – how people are talking about awards season

Blog

Oscars speeches in 2020: Sorry Mom, we’ve got bigger fish to fry…

Oscars speeches in 2020: Sorry Mom, we’ve got bigger fish to fry…

Blog

Addressing marketer pain points at Nike

Doug Zanger, January 2018

“I’d say 75% of corporate startup engagement initiatives are awful,” said Ben Hookway, chief executive officer of Relative Insight, an interesting audience research tool that uses comparative language analysis. “R/GA has been exceptional because of their sector knowledge and how willing they are to let [us] talk directly to their customers.”

Press

Northern Powerhouse funding for Lancaster-based Relative Insight

Richard Bell, September 2017

“Relative Insight epitomises the kind of early stage growth business that the equity finance part of the Northern Powerhouse Investment Fund is designed to assist.”

Press

How to speak like the master of scale

How to speak like the master of scale

Blog

The seven stages of Brexit

The seven stages of Brexit

Blog

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