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Text analysis

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Relative Insight: Top text analytics software in G2’s Fall 2023 reports

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Metrics, evidence and audit in text analytics

Text mining vs. NLP: What’s the difference?

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Customer insights

A beachside image with CSAT-style faces to represent a hotel survey.

Battling bedbugs and poor cleanliness using hotel survey analysis

A slot machine with footballs on in the middle of a stadium to illustrate a blog about Allegiant Stadium reviews.

Tracking stadium experience improvements through Allegiant Stadium reviews

An image of a green Duolingo owl on a green background with images representing customer reviews to visualize app reviews analysis.

Tracking what users think of Duolingo through app review analysis

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Audience research

Veganuary: A snowflake trend, or growing social movement?

An rugby player and football player running towards each other with concussion imagery visualized on their heads for a blog about fan sentiment towards concussion.

Exploring fan sentiment around concussion in rugby and football

A tilted football with Taylor Swift style lipstick on it to visualize a blog about Swifties' reactions to Taylor's relationship with Travis Kelce.

Understanding Swifties’ mindsets using the Taylor/Travis love story

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People analytics

An image of students and lecturers with a green filter to represent trends in higher education.

Pinpointing reasons behind hiring trends in higher education

An image of two oil and gas job workers facing away from each other, overlayed with fading refineries in front of a green background.

Identifying what employees think using oil and gas job reviews

Extracting insights from employee surveys using text analysis

Extracting insights from employee surveys using text analysis

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Survey analysis

A beachside image with CSAT-style faces to represent a hotel survey.

Battling bedbugs and poor cleanliness using hotel survey analysis

A CSAT meter overlayed on a restaurant to visualize a restaurant survey blog.

Augmenting a restaurant CSAT survey program with text analytics

A gauge of different colors visualizing net promoter score analysis.

Preserving a recruitment business’s world class rating using net promoter score analysis

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Social insights

Veganuary: A snowflake trend, or growing social movement?

A split image of a trade show on the left versus an exclusive dinner setting on the right to illustrate a comparison of event feedback for these two types of gathering.

Expos or exclusivity? Using event feedback to track delegates’ views

An image of a robot inside the words AI 2023 to visualize AI trends in 2023.

Tracking discussions surrounding 2023’s big AI trends

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