Every organisation running LLMs against its customer data is about to be asked the same question: what did we actually get for that spend? Most...
For the past two years, we've watched a predictable pattern emerge across our customer base. Companies invest heavily in AI chatbots. They deploy them and...
The data your organisation most needs to act on is the data your AI systems trust the least. That is not a technology gap. It...
As AI lowers the barrier to building software interfaces, the market is misreading where value truly resides in analytics. Interfaces are becoming commoditized. Trust is...
2026 is the year businesses stop reporting and start moving. In 2023, the conversation was: "We need more insights." In 2026, it's become: "What action...
If 2023 was the year of GenAI hype and 2024 was the year of rapid experimentation, then 2025 became the year businesses asked a more...
For too long, customer feedback has been collected but left sitting in dashboards. It’s read, reviewed, maybe even reported on, but rarely acted on in...
It’s very easy for me to say that you should use analytics to solve problems. Or that you need a root cause focus within your...
I’d like to begin by asking you a question: What do you use your analytics for? Is it to 'find things out'? Or is it...
I’ve written before how generative AI is making the distribution and propagation of analytics faster and easier; erasing the historical friction between analytic insights and...
"If only I’d known about this sooner!" This refrain from decision makers sums up the need for timely, targeted insight propagation. Getting the right insights,...
In the fast-evolving world of analytics, two parallel trends are reshaping how organizations use data. The first is the push for better, deeper analytics, delivering...
In today’s fast-paced business environment, analyzing voice of the customer (VoC) data is crucial for staying competitive. VoC data provides invaluable insights into customer sentiment,...